Quality customer service: It sounds like a no-brainer, but customer service is highly undervalued, particularly when it comes to technology. If you want to make a positive social impact with technology, you can’t underestimate the importance of customer service. We are dealing with personal health information, so it’s essential for our members to feel they are in good hands, and we have their back at every step of the way. To meet this need at GoodCell, each member is assigned a dedicated Member Relationship Manager who is their resource for questions and guides them on the actions they can consider taking need to take.